What is a offerwall?
An offerwall, a versatile app monetization strategy, empowers users by rewarding them for completing specific tasks within an app. Imagine a digital marketplace where users can pick and choose from a variety of tasks and rewards – that's precisely what an offerwall offers. While it's commonly associated with gaming apps, offerwalls have found utility across all app verticals.
Offerwalls: Where Users and Advertisers Meet
Think of an offerwall as a digital marketplace within an app. Users encounter a wall of enticing offers, each presenting a unique task and, in many cases, a reward of their choosing. Offerwall ads are strategically placed in high-traffic app locations, such as menus or stores, or they appear at optimal moments when users can make the most of the rewards, like when they're in need of a hint or an extra life in a game.
Monetizing Your App and Delighting Users
One effective way to transform your mobile app, website, or digital content into a revenue-generating asset is through an offerwall. This ad platform not only allows you to monetize your app or website but also ensures that users are rewarded, leaving them delighted and more likely to return for more.
The User Experience: Familiar Scenarios
You've probably encountered offerwalls without even realizing it. Have you ever been playing Candy Crush and needed an extra life or found yourself playing Bejeweled Classic, longing for a hint? The game or app might have offered you a solution: watch a video, complete a survey, or register your name to earn what you need. That's the essence of an offerwall.
Engagement and Revenue Potential
Offerwalls aren't limited to free app users, but it's worth noting that more than 90% of users who engage with offerwalls don't transition to paying for the app. While this might seem discouraging, it actually underscores how developers can leverage offerwalls to generate revenue through engagement and rewards.
Enhancing User Sessions
Offerwalls serve as a clever tool to entice users to extend their app sessions and potentially make in-app purchases. Imagine this scenario: your users reach a critical point in their journey within the app and realize they're out of game currency. Just as they start to feel dismayed, a pop-up appears, offering them a chance to 'Earn Currency.'
Here's the beauty of it: users aren't compelled to engage with a specific ad to level up in the game or obtain more currency. Instead, they have the freedom to choose from various offers, each offering different amounts of currency.
This freedom of choice allows users to tailor their experience based on their interests and the time they have available to engage with the app. In essence, offerwalls enhance user engagement, providing a win-win scenario for both users and app developers seeking effective monetization strategies.